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5 Creative Marketing Ideas to Sell a Home

by Melissa Dierks

DAILY REAL ESTATE NEWS | FRIDAY, DECEMBER 04, 2015
Does your marketing need a refresh? Some real estate professionals are trying out some unusual ways to drum up more potential buyers for their listings. Draw some inspiration with a few of their ideas:

1. The house that tweeted: Some real estate professionals are having their sellers create Twitter accounts for their homes. For example, “Bob the House” became a Twitter account and a home with a voice. The three-bedroom ranch in the Chicago suburb of Mount Prospect launched with a Tweet that said: “I am Bob. A House. I’m in a family-friendly neighborhood close to schools and shopping. Hate to say it, but I’m cheap and easy (great price and move-in ready).” Rich Burghgraef, an account executive with sales consulting firm Randolph Sterling, created the account to document Bob’s journey on the market. It worked: Home showings jumped from one or two a weekend to six and eight after the Twitter account debuted.

Read more: A House That Sells Itself – as the Salesperson
2. Turn your open house into an event: “We throw events – not open houses – at a lot of our listings,” says Josh Myler, director of the Residential Division at The Agency in Beverly Hills, Calif. “We do everything from a simple cocktail party to a bigger affair. We’ve even hired professional chefs.” Myler recommends looking for event planners, caterers, and others who are just getting started since newer companies may be less expensive and want the added exposure.

3. Add some music: Enhance your open house with some live music. Myler will hire professional musicians (sometimes amateurs) to play softly in the background during an event or open house. “We’ve hired DJs, but we’ve also hired violinists,” Myler says.

Read more: 5 Commandments of Marketing
4. Turn it into a game: A game or raffle may keep buyers lingering at the open house longer. “Have a contest for the biggest ‘loser’ renter,” suggests Jana Schmidt, a real estate broker in Seattle. “Have buyers enter the amount of renter they have paid over the years into a drawing for a gift card.”

5. Give out a swag bag: Myler’s brokerage uses a lot of free merchandise giveaways to promote itself. “We offer tote bags, T-shirts, baseball caps, mugs,” he says. “Basically anything you can think of, we give out.” Try making up a magnet, pens, mouse pads, and notepads in smaller quantities to promote a listing.

Source: “Freshly Baked Cookies Are So Yesterday – Instead Try These 5 Wacky Tricks to Sell Your Home,” realtor.com® (Nov. 30, 2015)

Dos and Don'ts for a First-Time Home Buyer

by Melissa Dierks

DAILY REAL ESTATE NEWS | FRIDAY, DECEMBER 04, 2015
Purchasing a home for the first time is one of the most exciting and important decisions someone can make. Making a mistake in the process can be devastating. However, most first-time home buyer mistakes are easily avoidable with a little bit of research and guidance from a real estate professional. Here are a few dos and don’ts to help prepare first-time buyers.

Check out NAR's latest Real Insight Podcast which focuses on millennial buyers.
Don’t assume you are able to buy a home just because you have saved for the down payment. There will be other pre-buying expenses related to purchasing the home that you need to anticipate. Anticipating these costs and investing up front will make the loan process much easier. Make sure you check your credit score as well, because this will determine your interest rates and insurance costs.

Don’t make any huge purchases before you close. Lenders will re-check your debt load just before closing. If they see large additions to that load, they may back out on you, even at the last minute. Hold off on getting that new car, new furniture, new appliances, etc., until after you have closed.

Don’t underestimate the cost of home improvements. If you decide to purchase a fixer-upper, assume that any updates you plan to do will cost more and take more time than you budget. This may be true for smaller home projects, too, such as remodeling a bathroom or refinishing hardwood floors.

Don’t make an emotional purchase. You want to find a house that you love, but don’t let attachments to details fog your vision when it comes to making a smart financial investment.

Do take a long term outlook on your purchase. Things like the kind of neighborhood or quality of local schools may not matter to you if you don’t have a family. Extra bedrooms might also not seem too important. Your ability to resell your home, though, is. Think through how your home may work if your circumstances change or how easily you might be able to resell it if that is what is necessary.

Do choose the right lender. Look for one with a good reputation who delivers on their promises, especially in regard to the rate they offer and the timeliness of getting the loan in place.

Do work with a REALTOR®. There are a lot of complex avenues to navigate as you purchase a home, and a REALTOR® will be able to offer you guidance and resources to manage it well. Everything from finding the right house, to negotiating the deal, to walking you through closing costs, a REALTOR® is the most helpful asset to your investment. Taking your time to find the right person is important.  Ask around for recommendations and interview a few agents. Find an agent whose schedule works with yours. Look for someone who has a personality you mesh with so the process can be as fun and smooth as possible.

Source: Thrillist

Our Clients Deserve The Best

by Melissa Dierks

Recently, we celebrated our 2nd Annual Partner Appreciation event. We do this each year to recognize these wonderful people who make sure our clients receive the care they deserve. Behind the scenes of every transaction, there is a team of partners working hard to bring ultimate success to the transaction. We are PROUD to call them our preferred partners as we know they serve with integrity and honesty.

No transaction can be completed by one single person alone. It takes a TEAM who works together for the benefit of CLIENT.

I personally want to thank Fidelity National Title, Fidelity Home Warranty, Insight Inspections, and Fairway Mortgage.

 

“Talent wins games, but teamwork and intelligence wins championships.”
Michael Jordan

Pantone Reveals the Top Colors for 2016

by Melissa Dierks

DAILY REAL ESTATE NEWS | THURSDAY, DECEMBER 03, 2015
Say hello to the two colors you can expect to see a lot of next year: Rose Quartz and Serenity. For the first time ever, the Pantone Color Institute chose two shades simultaneously as the Color of the Year.Image source: Pantone

These two muted pastel shades are being compared to colors typically found in baby nurseries, but Pantone said they chose these two colors because they're "a harmonious pairing of inviting shades that embody a mindset of tranquility and inner peace."

“With the whole greater than its individual parts, joined together Serenity and Rose Quartz demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace,” says Leatrice Eiseman, executive director of the Pantone Color Institute.

Pantone's annual Color of the Year forecast is heavily anticipated by the interior design, housewares, graphic design, and fashion industries, and the chosen shades are often incorporated into new product lines and become popular in home staging.

Read more: Home Staging Guide
The intention to choose two colors was for them to be paired together. “From a business perspective, it’s two colors, so it’s an opportunity to make extra combinations,” says Ms. Eiseman. “It makes for a perfect combination in the home”

In terms of home decor and staging, Pantone says that Rose Quartz and Serenity will give a living space a feeling of calmness and relaxation. These shades can be used in paint, rugs, upholstery, bedding, and decorative accents in the home. They predict adding Rose Quartz and Serenity colored tableware and home accessories like vases and bowls into kitchen staging will give the space a welcoming and peaceful feeling.

Source: Pantone and  "Why Pantone Released Two 2016 Colors of the Year," The Wall Street Journal (Dec. 2, 2015).

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Melissa Dierks
Keller Williams Professional Partners
7025 W Bell Road, Suite 10
Glendale AZ 85308
Direct: (623)229-0154
Office: (623)643-1092
Fax: (623)201-7562

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