Real Estate Information Archive

Blog

Displaying blog entries 1-4 of 4

Don’t Let Your Luck Run Out! Buy A Home This Spring

by Melissa Dierks

Some Highlights:

  • Interest Rates for a 30-year fixed rate mortgage have dropped to 4.41% from near 5% in 2018.
  • Take advantage of more inventory coming to market in the spring to find your dream home!
  • Buying now will allow you to start earning equity today!

Source: mykcm.com

 


If you're looking to buy, sell, or invest in the Phoenix or surrounding area, CALL The Regal Team Today.

 

Melissa Dierks, Owner of The Regal Team of Keller Williams Professionl Partners

Certified Military Residential Specialist

Direct: 623-229-0154

Email: melissa@theregalteam.com

Affordable Price Tags in Top ‘Green’ Markets

by Melissa Dierks

Eco-friendly homes are growing in demand, but buyers don’t always have to expect to pay a premium. Realtor.com® researched the 200 biggest metros in the U.S. to find the market availability of green homes with eco-friendly features, such as solar panels, smart thermostats, bamboo floors, and more. Researchers also sought to determine how much more or less these homes cost prospective buyers. 

“Although Southern and Western states still lead the way in green technology adoption, eco-friendly features have grown in popularity across many regions of the United States,” says Javier Vivas, realtor.com®’s director of economic research. “Many buyers have come to expect standard features, and homes integrating specialty green features are becoming more mainstream. However, in today’s inventory-starved market, location still reigns supreme and the price of land can easily override the allure of special eco-friendly features.”

Buyers don’t always have to pay more for eco-friendly features. In Salina, Calif., green listings are 14 percent below the median home price. Also, buyers in Prescott, Ariz., and Fresno, Calif., who want integrated solar panels in their new home will pay the same or less than the median home price in each market. 

However, homes with programmable thermostats do tend to cost more, adding up to 20 percent in Montgomery, Ala.; 17 percent in Tulsa, Okla.; 15 percent in the McAllen-Edinburg-Mission, Texas, metro area; and 12 percent in the Oklahoma City metro area. 

Energy Star–rated homes likely will cost more too. Most buyers will likely pay 21 to 26 percent more than the median home per square foot. 

Source: realtor.com®

Buyers Want Emotional Bonds—Even Online

by Melissa Dierks

Despite beginning their search online—where one would assume home shoppers prefer an impassive browsing experience—many buyers are looking for some emotional connection in where they live and who they work with when buying a home. That’s why it’s crucial for real estate professionals to think about what their voice is online.

“As important as it is for a big brand to have a story to tell and core values, it’s also important for each agent to have their own brand story,” John Peyton, CEO of Realogy, said during a panel discussion on consumer trends at the REALTOR® Broker Summit in Nashville this month.

In learning how to distinguish yourself in your online presence, start by doing your own research. Fellow panelist Cammy Keiler Bjorklund suggests if you’re strapped for resources, get into the mind of clients and how they’ve started their journey. “The one place where they go besides Facebook is Google. Think about the words and phrases they’d use. Do a scan of what media properties Google thinks are best for those searches,” Bjorklund says. Should you be advertising there? Or can you do something better?

It’s also key to prioritize your marketing, says Julie Morris, vice president of brand research and strategy at Scripps Networks Interactive, who has focused on HGTV. “If you promote everything you promote nothing. Find your goal, because if there are too many messages it just gets lost,” she says.

While Morris does look at Nielsen, MRI, and other consumer data sources, she also works on HGTV’s own audience surveys to find out what viewers love. The biggest thing they’re hearing is the desire for an emotional connection. “If you can connect with the consumer you have a higher likelihood of pulling them in in some way,” she says. “The journey of a home, fixing up a home, that storytelling and unfolding of that is important now in a crowded marketplace.”

In recent study, HGTV found that its focus on renovation experts, agents, and flippers on air sometimes caused it to lose the homeowner along the way, which was eye-opening, Morris says. “It’s not just a renovation; it’s the home and how it fits the family,” she says.

Suzanne Zinn Mueller, senior vice president of industry relations at realtor.com®, who moderated the panel, says that becoming approachable online and creating an emotional bond can also be accomplished by hammering home the value of a real estate professional. Talk to your website visitors about what you bring the table, your expertise, and how you can help them reach their goals.

“Go beyond likes and followers to actual conversions,” says Peyton. Keep a close eye on the data coming out of your marketing campaigns and understand how you’re converting online leads into real life conversations.

—Erica Christoffer, REALTOR® Magazine

If you're looking to buy, sell, or invest in the Phoenix or surrounding area, CALL The Regal Team Today.

 

Melissa Dierks, Owner of The Regal Team of RE/MAX Professionals

Certified Military Residential Specialist

RE/MAX Hall of Fame

Direct: 623-229-0154

Email: melissa@theregalteam.com


Source:  Keeping Current Matters and additional source links above

Should I Wait Until Next Year to Buy?

by Melissa Dierks

 

If you're looking to buy, sell, or invest in the Phoenix or surrounding area, CALL The Regal Team Today.

 

Melissa Dierks, Owner of The Regal Team of RE/MAX Professionals

Certified Military Residential Specialist

RE/MAX Hall of Fame

Direct: 623-229-0154

Email: melissa@theregalteam.com


Source:  Keeping Current Matters and additional source links above

Displaying blog entries 1-4 of 4

Syndication

Categories

Archives

Contact Information

Photo of The Regal Team Real Estate
Melissa Dierks
Keller Williams Professional Partners
7025 W Bell Road, Suite 10
Glendale AZ 85308
Direct: (623)229-0154
Office: (623)643-1092
Fax: (623)201-7562

Melissa Dierks - Agent with RE/MAX ProfessionalsMelissa Dierks - Agent with RE/MAX PROFESSIONALS

Melissa Dierks reviewsMelissa Dierks reviewsMelissa Dierks on ZillowMelissa Dierks on Zillow